Build Idaho Story
Before Build Idaho was the #1 home buyer resource in the Boise area, it evolved from an earlier site called BuildingCredibility.com. The intention was to create a site where people could rate and reviews home builders they had built with. Two revelations came from this earlier site; one being, it was hard to get quality reviews, and secondly, people continously mis-spelled 'Credibility'.
It was also during this time Trey Langford developed a following from blogs he produced that provided readers in-depth reporting on the market and on youtube do to his interviews with local builders and other industry professionals. Some of the early videos were just podcasts and later he moved into video. It wasn’t long until the website started climbing in page views and audience size. Trey used this momentum to launch BuildIdaho.com.
Build Idaho soon incorporated more resources than any site providing visitors in-depth analysis of new construction and extensive home searches that you won't find on other sites. As Trey stated getting more and more inquiries for assistance, it only made sense to add real estate services as well.
As of recent, build Idaho has merged with Group One Sotheby's International Realty. The level of local marketing power Build Idaho brings complements the international reach of Sotheby's. The visibility his online marketing has given him has allowed him to improve video quality and reporting. You will also notice that the videos are much better that when he first started podcasting.