2018 Top Subdivisions Guide    Get Yours!


Top Seven Tips



Presentation is Everything
Make your home outstanding
  • The kitchen sells the house, that's how important it is!
  • Optimize your Curb Appeal. Wash the house and driveway. Add mulch to your gardens as well as colorful flowers
  • Selling your home in “as is” condition could mean leaving money on the table. Fix obvious deferred maintenance and clean clean CLEAN every inch of your home
  • Declutter, Depersonalize and Brighten every room

Home staging can improve your sale price by an average of six percent, and you could sell up to 50 percent faster (Home Staging Resource)



Are your pictures worth sharing
on Houzz & Pinterest
  • Your first impression is online so stunning photography and impressive digital collateral is a must . Buyers spend 60% of their time looking at listing photos (The Wall Street Journal)
  • Professional photography can help sell your home 39% closer to the original listing price (IMOTO PHOTO)
  • Professional Photos will dramatically increase your ability to both connect with a buyer faster and attract a higher price
  • Sunrise/ Sunset exterior photos make a dramatically better impression

Listings with professional photographs get 61% more views. (Redfin) and sell 32% faster. (PR Newswire)



Unleash Video
Your Competitive Advantage
  • Homes listed with video get four times the inquiries of homes listed without video (InMan)
  • 58% of buyers want and expect to see video of a home they’re looking at online
  • 86% of home buyers searching videos are also searching for a community tour
  • In an eye-mapping study, video results commanded more attention than other listings (Virtuet)

71% of consumers say that video is the best way to bring product features to life (Virtuet)



Create an Amazing Perspective
Use Aerial Photography
  • Homes with aerial images sold 68% faster (RISMedia)
  • The perspective that aerial images provides buyers who are not familair with the area is game changing, especially out of state buyers
  • When selling a property with a lot of land, aerial photographs are even more important

Real Estate is all about LOCATION and aerials are an impactful way to display this



Getting the job done
With Virtual Tours
  • 54% of Buyers Will Not Look at a Property Unless it Has a Virtual Tour (Montreal360)
  • Home Buyers were 300% more engaged with listings with virtual tours
  • Real Estate Listings With Virtual Home Tours Get 87% More Views

Virtual tours were 5-10 times more engaging and did significantly better than those without. Rob V



Understanding the Psychology of Pricing
And how to win using it.
  • When selling your home, attractive pricing (Inman) and packaging are arguably the two most basic essentials (HGTV)
  • Your marketing plan should include a pricing strategy before it develops a Social Stigmatism which causes buyers to question  "What is wrong with that home?"

Given the high stakes of real estate, pricing your property correctly the first time is proven to bring a higher price (Realtor.org)



Hire a Professional
Real Estate Marketing Company
  • Most Agents use The Four P's Plan
    1) Put a Sign in the Yard. 2) Photograph the home. 3) Place it on the MLS. 4) Pray Someone else will sell it
    You should expect more from your agent, it's now 2018!
  • Require multi-marketing approach and ask who is responsible to complete each task. Teams have different people to complete different tasks or it is out-sourced. Build Idaho does everything in house!
  • Demand a great client experience from start to close. Asking this much service from a single person may be more than they can reasonably offer

Think Local, Host a private Neighborhood Showing. Get all the neighbors selling your home


What's Your Home Worth?

*Type of property are your selling?What area is your property in?What is the Square Footage?Number of BedroomsNumber of BathroomsTell us more about any home or neighborhood features that are important to your propertyYour NameAddress*Contact EmailPhone NumberWhat is your desired selling price?

Real Estate Services

Michelle Penick, Client Car Team
Michelle Penick  Idaho Realtor
Relocation Specialist



Hilary Wilson, Idaho Real Estate Advisor
Hilary Wilson  Boise Realtor
Real Estate Advisor



Trey Langford, Idaho New Construction Consulting
Trey Langford  Idaho Real Estate Agent
New Construction Consultant


2018 Top Boise Communities & Lifestyle Guide

2018 Top Boise Communities & LIfestyle Guide. Get It!

What's Your Home Worth

7 Tips to Selling Your Home for Top Dollar. Sell It!

Home Loan Information

Terry Heffner - The Heffner Group of Guild Mortgage Eagle Idaho
The Heffner Group
Terry Heffner NMLS#95796
Guild Mortgage is an Equal Housing Lender, NMLS#3274

Do you qualify for a home loan? How much can you afford?
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