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2019 Idaho Real Estate Blog

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2019 Boise Idaho Real Estate Blogs - Entries 21-25 of 273
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Jul 13

Investing in Foreclosures-2007

This State-Specific seminar cover all aspects of the foreclosure process and the profit centers for investors. It is an excellent introduction to foreclosure investing for beginners, but even seasoned investors will learn new techniques to implement immediately.
 

Jul 12

A Breath of Fresh Air

BuildingCredibility.com - what a great forum for me to educate on the Ada County Resale Market and the real estate process in general. I will be blogging as least once a week, offering helpful home tips, accurate real estate information, professional advising, and above all...a realistic approach to real estate.
 

Jul 11

The Calm Before the Sweat Equity Storm

 

 

            Wow things are happening really fast. After almost a full year of planning and preparation I am shocked at how fast it is all coming together. We broke ground less than one month ago and we have a fully framed two story home. Soon we will start doing some of the work ourselves to earn some sweat equity. We will be doing all of the siding and some of the roofing and plumbing. We will also be insulating, painting, installing flooring, trim, cabinets, and fixtures with the help of generous friends and family. From here on out the schedule will depend greatly on the pace of our work. So it is go time.

 

            Building our own home and selling our current home have been more of a strain than we had expected and it was wearing us down. We decided to get away from it all and skip town for a week before our part of the work started. I was nervous to leave in the middle of construction but we met with our builder before we left and made sure we were all on the same page and gave him our contact info for the trip. He laid out the next few weeks of construction activities which made us feel comfortable leaving town. We enjoyed a relaxing week on the Oregon coast with our friends and family. We returned refreshed and ready to take on this home project with our renewed energy. I highly recommend scheduling a short getaway during home construction. It will make the whole process more enjoyable and will preserve your sanity and I know we will need it to get through the rest of the construction. Lets Role! JUN07 004.jpg
 

Jul 11

Move that Bus!

National TV comes to Middleton, Idaho . ABC's Extreme Makeover Family Edition featuring Ty Pennington to make a family's day with CBH Homes!
 

Jul 10

MARKET RESEARCH: DON'T BUILD A HOME WITHOUT IT!

Why is it that some people are selling homes while others are not?  What is it that they are doing?  These are questions that you need to have the answer to. 

To sell in todays market, it is imperative that you check your ego.  Thats right, there are ego builders out there and you might be one of them.  It is fine to build what you like, or build what you have always built, but you will get the same results that you are getting today. 

You need to know the market, from a macro level to the micro level.  Who is moving here? Whos moving that is already here? Why?  What types of family situations do they have?  What age ranges do they cover? What are the moving from?  What is their income and housing affordability?  What amenities are they willing to pay for?  Which ones do they expect as standard?  What types of communities appeal to them?  What types of house: size, floorplan, finish materials, etc. are they looking to buy? 

The key to being successful is to look for emerging and underserved markets.  We have represented many communities that, prior to our services being retained, were targeted to the empty nester only to find that they appealed to young singles, couples, and small families.  Finding this out, with a community under way, costs time and moneysomething many of us are short on today.  Different marketing approaches are needed: colors, logos, wording (Copy), and media buying may all need to be redone.  I have even seen a builder have to tear down the front of all of their models in a particular community and re-elevate them as they had missed the mark drastically on who their buyers were and therefore what they were looking for.  After the renovations, many sales were made, but how many were in essence free homes after the lengthy and expensive process of demolishing and rebuilding the models?

The truth is, market research is critical, and best if done earlyvery early.  In a perfect scenario, a developer would begin with market research before buying the dirt.  It is critical to get the facts, figures, and advice from market professionals as to the highest and best use of a piece of land, up front to make sure that the project pencils.  From here, a marketing plan needs to be developed and executed, that includes at least the following:

1)       Which groups represent our target demographics?

2)       Why are they going to buy here?

3)       How do we attract them?

4)       How do our community and product offerings meet their needs?

5)       What will the follow up process be?

6)       What will our absorption be on all product lines?  Is it realistic?

7)       Will we need to incentivize?  Why?  How much?

8)       What will our standard features be?

9)       What will our options program consist of?

The thing is, these ideas are only as good as the paper they are written on, and since this is a blog, there is no paper!  Worthless, absolutely worthless, unless there is follow up and follow through. As you have seen in our previous blogs, these are the critical elements.  How do you know that you are hitting the mark, without someone to see and talk to these people and report on feedback?  How do you know why they bought from your competitor without the same?  Small adjustments can, and should, be made to your product and marketing plans along the way, but they must be done strategically to increase traffic, sales, and customer satisfaction.  You cannot address any of these items without follow up.

For more information contact O2 Marketing Group.  [email protected]

 

2019 Boise Idaho Real Estate Blogs - Entries 21-25 of 273
Previous | 1 ... 3 4 5 6 7 ... 55 | Next

 

Michelle Penick, Build Idaho Client Real Estate Services

Michelle Penick

Client Care Team
208.629.0217 | [email protected]

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