Ada County Association of Realtors (ACAR) is setting the national advertising stage! Main Meridian Homes for Sale
It appears the Ada County Association of Realtors will be the first Realtor Association in the nation to lauch a major advertising campaign to utilitze the new Digital Billboards!

I just came back from the Mid Year Governance meeting of the National Association of Realtors, in Washington, DC.  At this annual conference, various leaders of Multiple Listing Services and Realtor Associations discuss and set the future paths of where the industry is heading.

At one of the meetings, they were discussing the National Association of Realtor's new marketing campaigns and which marketing mediums to use and which formats should be used.  Sarah Kestler, Director of Communications for the Ada County Association of Realtors, was also there and she noted that none of the formats worked well for the Digital Billboard campaign which was just approved by the ACAR Board of Directors.

Fortunately, she spoke up and now the NAR marketing people are working directly with Sarah to customize some of these campaigns which will be launched in Boise, Idaho.  It appears that the Ada County Association or Realtors will be the first Realtor association in the nation to use this exciting new medium on such a major campaign.

One major advantage is that Sarah will have the ability to change the billboards message on her computer so that we can better promote functions almost immediately instead of changing the message montly on a static billboard.   This way, the Ada County Association of Realtors can provide timely information to the public as a way to meet some of their objectives in their  strategic plan including:  improving the publilc perception of the value of contributions made by Realtors and also becoming the preferred source of real estate information. 

Way to go Sarah!

Posted by Jim Paulson at 6/6/2008 5:44:00 AM
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Samantha Dunn, Idaho Real Estate Agent

Samantha Dunn



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