Reach the Fastest growing segment of the remodeling industry- The Aging in Place market Main Idaho Real Estate Insights
The Building Contractors Association of Southwest Idaho is sponsoring the Certified Aging In Place courses in Boise


Millions of Americans are living longer and more active lives and with their changing lifestyles, older Idahoans are also looking to update their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help your business dramatically. 
The Certified Aging-in-Place (CAPS) courses will help you understand the guidelines and requirements of accessibility and the significance of good design.
Benefits of  CAPS designation
  • Recognition for completing the only designation program in the country dedicated to improving the knowledge of remodelers who want to serve the fastest growing segment of the residential remodeling market.
  • Marketing and customer service tools to gain access to the burgeoning aging in place market.
  • The technical knowledge to solve the remodeling needs of the aging in place population.
  • Greater understanding of the aging in place population
  • Official CAPS certificate and lapel pin identifying your accomplishment.
  • Implement a process for promoting new opportunities for products and services in the market.
Designations: CAPS, MCSP
Continuing Education Credit: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM
Enhance your sales process with effective techniques for the Aging-in-Place market.
The rapid growth of the older adult population of the United States is a huge opportunity for remodelers. As this consumer group expands, more and more are interested in remodeling their home to fit their new lifestyle and abilities. This Certified Aging-in-Place (CAPS) course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists as well as qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life.
Designation Credit: CAPS
Continuing Education Credit: ASID, CGA, CGB, CGR, GM
Register by June 27, 2008
Call Today! 377-3550
$195 for BCASWI Members
$250 for non-members
Date: July 5 & 16
Location: BCASWI
6206 N. Discovery Way
Boise, ID 83713
Time: 9:00 a.m. -5:00 each day
Posted by tlangford at 6/25/2008 1:51:00 PM
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Comments (1)
Re:Reach the Fastest growing segment of the remodeling industry- The Aging in Place market

Here is an excerpt from an article I wrote for the September / October issue of Sales and Marketing Ideas magazine.

As baby-boomers begin to retire, there could be a massive sell-off of their existing homes. This sell-off of existing homes could occur without regard for demand, resulting in excess supply. This excess supply and competition for buyers could create downward pressure on home prices and reduce the demand for new homes. Of course, this trend will vary in different markets across the country.

However, an oversupply of existing homes and downward pressure on home prices could also result in more baby boomers choosing to remain in their existing homes. This could create an increase in the demand for remodeling these homes to accommodate aging-in-place. This demand for remodeling could offset the reduction in the demand for new homes.

Although retirees historically buy fewer homes than younger people, the sheer number of baby boomers means that these active seniors will be a major home buying group. The first baby boomers will reach the traditional retirement age of 65 in 2011. Their children will be leaving home and establishing their own households over the next couple of decades, prompting many to sell their homes and downsize to something more affordable or relocate to a more desirable area.

However, baby boomers have always bucked the trends and norms of previous generations. The State of the Nations Housing 2007 report by the Joint Center for Housing Studies at Harvard University indicated that the retiring baby boomers might defy the historic trend toward downsizing. And a recent survey of baby boomers by the National Association of Realtors revealed that 15 percent of baby boomers planning to move will do so because they need larger homes and another 13 percent will do so simply because they can afford to trade up.

These retiring baby boomers will be a prime market for new home in most parts of the county. The CAPS courses will enable builders to design and build homes to accommodate the unique needs of these home buyers.

I plan to attend the classes. What about you?

President / Builder Chuck Miller Construction Inc.
(208) 229-2553
[email protected]
Posted by on 6/25/2008 4:26 PM

Samantha Dunn, Idaho Real Estate Agent

Samantha Dunn



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