7 Tips
To Sell Your Home for Top Dollar

 

Presentation is Everything
Make your home outstanding

 

  • The kitchen sells the house, that's how important it is!
  • Optimize your Curb Appeal. Wash the house and driveway. Add mulch to your gardens as well as colorful flowers
  • Selling your home in “as is” condition could mean leaving money on the table. Fix obvious deferred maintenance and clean clean CLEAN every inch of your home
  • Declutter, Depersonalize and Brighten every room
  • see also "Is Your Home Show Ready?"

TIP
Home staging can improve your sale price by an average of six percent, and you could sell up to 50 percent faster (Home Staging Resource)

 

 

Are Your Pictures Worth Sharing
on Houzz, Pinterest & Instagram
 
  • Your first impression is online so stunning photography and impressive digital collateral is a must . Buyers spend 60% of their time looking at listing photos (The Wall Street Journal)
  • Professional photography can help sell your home 39% closer to the original listing price (See more)
  • Professional Photos will dramatically increase your ability to both connect with a buyer faster and attract a higher price
  • Sunrise/ Sunset exterior photos make a dramatically better impression

TIP
Listings with professional photographs get 61% more views. (Redfin) and sell 32% faster. (PR Newswire)

 

 

Unleash Video
Your Competitive Advantage
 
  • Homes listed with video get four times the inquiries of homes listed without video (InMan)
  • 58% of buyers want and expect to see video of a home they’re looking at online
  • 86% of home buyers searching videos are also searching for a community tour
  • In an eye-mapping study, video results commanded more attention than other listings (Virtuet)

TIP
71% of consumers say that video is the best way to bring product features to life (Virtuet)

 

 

Create an Amazing Perspective
Use Aerial Photography
 
  • Homes with aerial images sold 68% faster (RISMedia)
  • The perspective that aerial images provides buyers who are not familair with the area is game changing, especially out of state buyers
  • When selling a property with a lot of land, aerial photographs are even more important

TIP
Real Estate is all about LOCATION and aerials are an impactful way to display this

 

 

Getting the job done
With Virtual Tours
 
  • 54% of Buyers Will Not Look at a Property Unless it Has a Virtual Tour (Montreal360)
  • Home Buyers were 300% more engaged with listings with virtual tours
  • Real Estate Listings With Virtual Home Tours Get 87% More Views

TIP
Virtual tours were 5-10 times more engaging and did significantly better than those without. Rob V

 

 

Understanding the Psychology of Pricing
And how to win using it.
 
  • When selling your home, attractive pricing (Inman) and packaging are arguably the two most basic essentials (HGTV)
  • Your marketing plan should include a pricing strategy before it develops a Social Stigmatism which causes buyers to question  "What is wrong with that home?"
  • In fact, pricing your home correctly will simultaneously save you money, and net more money in the sale.

TIP
Given the high stakes of real estate, pricing your property correctly the first time is proven to bring a higher price (Realtor.org)

 

 

Hire a Professional
Real Estate Marketing Company
 
  • Attempting to sell your home as For Sale By Owner is outdated, ineffective, and will result in selling your home for less. Hiring professional agents and using their marketing resources will save you money and you will get an average of $65,000 more when you sell your home. All of the data is here.
  • Require multi-marketing approach and ask who is responsible to complete each task. Teams have different people to complete different tasks or it is out-sourced. Build Idaho does everything in house!
  • Demand a great client experience from start to close. Asking this much service from a single person may be more than they can reasonably offer

TIP
Think Local. Host a private neighborhood showing. Get your neighbors to advertise your home too.

 

We do all of this. Check out our winning marketing strategies

 


Why it is so important your home is "Show Ready"
 

The reason we ask clients to take time to get their home ready to sell is so important. The details do matter and the benefits and psychology to it are well worth the time and investment it takes. Why? More money for you, the seller. If the home looks its best, you have the best chance of getting a great offer. The most important part of this is getting the price right the first time. Learn more here.

We want your home to stand out! Buyers are going to see a number of other homes, so yours has to look better than those at similar price points. The yard is manicured; the entry is clean; and you have taken time to touch up paint, so it looks fresh and new. The entire house must look and feel clean and organized.

That may seem obvious, but the psychology behind a clean house will help you get a better offer. If it is not showroom ready, people will judge. If what they can see isn't well-kept, what could be wrong that they can't see? Buyers want a house that is pristine and ready for them to move in and live comfortably. If they see a home that is spotless, organized, has new paint, and windows are washed, they will know they are buying a home that has been taken care of. In addition, the fewer fixes they have to make, the less they will try to negotiate the price down to compensate. So by getting your home showroom ready, you put yourself in a much better selling position. Your home looks better then others at competing price points.

When you are selling, realize that by taking the time to make your house a show piece, and keeping it that way the entire time, you are putting yourself in the best position to get the best price and hopefully, multiple offers. Contact us about selling your home!