7 Tips
To Sell Your Home for Top Dollar


Presentation is Everything
Make your home outstanding


  • The kitchen sells the house, that's how important it is!
  • Optimize your Curb Appeal. Wash the house and driveway. Add mulch to your gardens as well as colorful flowers
  • Selling your home in “as is” condition could mean leaving money on the table. Fix obvious deferred maintenance and clean clean CLEAN every inch of your home
  • Declutter, Depersonalize and Brighten every room
  • see also "Is Your Home Show Ready?"

Home staging can improve your sale price by an average of six percent, and you could sell up to 50 percent faster (Home Staging Resource)



Are Your Pictures Worth Sharing
on Houzz, Pinterest & Instagram
  • Your first impression is online so stunning photography and impressive digital collateral is a must . Buyers spend 60% of their time looking at listing photos (The Wall Street Journal)
  • Professional photography can help sell your home 39% closer to the original listing price (IMOTO PHOTO)
  • Professional Photos will dramatically increase your ability to both connect with a buyer faster and attract a higher price
  • Sunrise/ Sunset exterior photos make a dramatically better impression

Listings with professional photographs get 61% more views. (Redfin) and sell 32% faster. (PR Newswire)



Unleash Video
Your Competitive Advantage
  • Homes listed with video get four times the inquiries of homes listed without video (InMan)
  • 58% of buyers want and expect to see video of a home they’re looking at online
  • 86% of home buyers searching videos are also searching for a community tour
  • In an eye-mapping study, video results commanded more attention than other listings (Virtuet)

71% of consumers say that video is the best way to bring product features to life (Virtuet)



Create an Amazing Perspective
Use Aerial Photography
  • Homes with aerial images sold 68% faster (RISMedia)
  • The perspective that aerial images provides buyers who are not familair with the area is game changing, especially out of state buyers
  • When selling a property with a lot of land, aerial photographs are even more important

Real Estate is all about LOCATION and aerials are an impactful way to display this



Getting the job done
With Virtual Tours
  • 54% of Buyers Will Not Look at a Property Unless it Has a Virtual Tour (Montreal360)
  • Home Buyers were 300% more engaged with listings with virtual tours
  • Real Estate Listings With Virtual Home Tours Get 87% More Views

Virtual tours were 5-10 times more engaging and did significantly better than those without. Rob V



Understanding the Psychology of Pricing
And how to win using it.
  • When selling your home, attractive pricing (Inman) and packaging are arguably the two most basic essentials (HGTV)
  • Homes listed for sale with a real estate agent sell for $46,000 more on average than For Sale By Owner houses (Keeping Current Matters)
  • Your marketing plan should include a pricing strategy before it develops a Social Stigmatism which causes buyers to question  "What is wrong with that home?"

Given the high stakes of real estate, pricing your property correctly the first time is proven to bring a higher price (Realtor.org)



Hire a Professional
Real Estate Marketing Company
  • Most Agents use The Four P's Plan
    1) Put a Sign in the Yard. 2) Photograph the home. 3) Place it on the MLS. 4) Pray Someone else will sell it
    You should expect more from your agent, it's now 2018!
  • Require multi-marketing approach and ask who is responsible to complete each task. Teams have different people to complete different tasks or it is out-sourced. Build Idaho does everything in house!
  • Demand a great client experience from start to close. Asking this much service from a single person may be more than they can reasonably offer

Think Local, Host a private Neighborhood Showing. Get all the neighbors selling your home


Why it is so important your home is "Show Ready"

The reason we ask clients to take time to get their home ready to sell is so important. The details do matter and the benefits and psychology to it are well worth the time and investment it takes.

The first reason is, yes, money. It if looks its fantastic you have the best chance of getting a great offer. Part of this will be getting the price right the first time, which is a whole other topic in itself.

We want your home to stand out! Buyers are going to see a number of other homes, so yours has to look better than those at similar price points. The yard is manicured. The entry is clean and you have taken time to paint, so it looks fresh. The entire house looks and feels clean and organized.

That may seem obvious but the psychology behind a clean house will help you get a better offer. If it is not clean and show room ready, people will judge. They may make the leap that you do not take care of your home and wonder what else is wrong with your home? They may see disorganization as messy and wonder if you did not take care of the surface areas, what is underneath? Does this house have years of neglect? If they buy this house, what are they going to find after moving in?

If they see a home that is spotless, organized, has new paint in areas, rugs are really clean and windows are not only washed but the window cills are clean as well, they are going to think they are buying a home that has been taken care of. They are also not as likely looking to negotiate so they have money to fix all the problems you are leaving them?

So by getting your home Pinterest ready, you put yourself in a much better selling position. Your home looks better then others at competing price points. People looking at making an offer may want to negotiate to get the best price for themselves but they are not trying to negotiate a fund to "fix it." When you take time to deep clean the home, fix things that need repair, put a fresh coat of paint where needed, deep clean carpets, and all the things we would recommend to declutter and de-personlize your home so it feels open and clean, it is easier for someone to see themselves living there. They are also not asking themselves what else is wrong with the home?

So when you are selling, realize that by taking the time to make your house a show-piece, and keeping it that way the entire time, you are putting yourself in the best position to get the best price and hopefully, multiple offers. Contact us about selling your home!